Objective
creation of a marketing campaign with the goal of enhancing or augmenting the sales of a local mall in London Ontario, the Northland Mall.
Process
The main idea for the marketing campaign game is a
game of Bingo themed with Christmas or Winter, the
game is based in one basic dynamic based on game
tokens.
All the stores of northland will use a unified promotional
bag to participate in the campaign, when a
client makes a purchase, inside this promotional bag
is a “ScratchCard” with lucky numbers.
The client then scans the code on the Scratch card on
the website or app and gets either instant discounts,
another scratch card or grand prizes listed in the rulebook,
also found inside the promotional bag.
Medium/Tools Used
Adobe illustrator, Adobe Indesign, AdobeXD
SCRATCH CARD
RULEBOOK
PROMO BAG
WEB MOBILE
APPLICATION & LOOK
APPLICATION & LOOK
